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TikTok is a social media platform where users can watch, create and share short videos. The TikTok app is best known as a way for its DIY 30-second-or-less videos set to music, but it is constantly adding new features. These include whimsical filters and the ability to 鈥渟titch鈥� other videos, adding another user鈥檚 content to yours.
Needless to say, TikTok is a hotbed of user creativity. But with around 500,000,000 monthly users globally, TikTok is also a powerful marketing tool.
Here鈥檚 how your beauty salon can use TikTok to drive new business.
TikTok Helps You Look and Stay Trendy
Okay, we know we sound old even writing this. But having a TikTok account will make your salon seem youthful and current. The average TikTok user in America is under 30 years old. By creating and sharing content on TikTok, you鈥檙e giving your beauty salon free exposure to a younger demographic.
If you鈥檙e worried about looking like an old fogie pretending to be 鈥渨ith it,鈥� have no fear. TikTok trends originate organically and are constantly changing. Just by watching other users鈥� content, you鈥檒l get a better understanding of the possibilities of the medium.
There鈥檚 also no pressure to create a new type of video on your own. If you鈥檙e stuck on what kind of content to create, feel free to put your own twist on content originated by other beauty salons, hairstylists and trendsetters. Use likes, comments and even stitches of your content to gauge what鈥檚 landing and what鈥檚 not. As with other social media platforms, you can hashtag your content to drive interested users your way.
And in case you missed this the first time: TikTok is free.
TikTok Gives You a Global Audience
It may seem counterintuitive to create content for a global audience, especially if your salon is an independently owned business. Yet having a regional, national or even international TikTok following can help drive local clients to your business. Such clients will see visiting your salon as exclusive and exciting. If you have a robust TikTok account, a client may use a session with you as an opportunity to post TikTok content of their own.
If a client mentions your salon in their TikTok, it鈥檚 even more free exposure for you. This helps feed more clients to your salon. It鈥檚 a wonderful, never-ending cycle of success. While many brands are on TikTok, the playful DIY nature of the content posted will allow you to build a large audience and interact with potential clients in a way that feels organic.
TikTok Helps You Showcase Your Services
What makes TikTok more dynamic than Facebook or Instagram as a social media tool is its creative, interactive quality. Through TikTok, you can easily create:
- Before and after videos that showcase your clients鈥� transformations
- Informational videos sharing hair care facts, best practices, and
- Action videos showing your hairstyling skills at work
- Videos commenting on or explaining hairdressing trends
This content should showcase the quality of your work first and foremost. However, TikTok鈥檚 many features and trends also give users the ability to show their unique personalities.
Remember: Your salon is a brand. Skill is the most important quality of a good hairstylist, yet many clients form deep friendships with the people who cut and style their hair as well.
TikTok allows you to showcase your beauty salon鈥檚 unique personality. Maybe you want your salon to seem aspirational. Or perhaps you鈥檇 like it to be perceived as a fun, friendly place where everyone is welcome. Or both!
TikTok content is easy to create, especially once you鈥檝e had a little practice. While it may seem daunting at first, it will give your salon unprecedented opportunities to bring in new clients. By showcasing your services, expressing your salon鈥檚 personality, and interacting with other users, TikTok can grow your salon in a way you never imagined.
